Sunday, February 28, 2010

★✩ Symbiotic Relationships


From http://leprechaun.wik.is/Relationships

Symbiotic Relationships

State of the Union for Non-Profits 

Government Funding is Down
Our Projects Helps Non-Profits Raise Funds and Awareness
Volunteerism is UP!
Their are more Volunteers than their ever has been in History! 
We create Project people can rally behing 
Membership is Down
Our Projects help you gain more Members.
Board Membership is Fustraiting 
They do the same old thing every new,  We Help You do something fun and exciting!
Tired Fundraising Tactics
Everything we do is Unique and different. People Mobolize behind change.
Systems are dated
Non-profits have REAL contact Information,  Allowing the Leprechauns to send out REAL Information

What Non-Profits do for Leprechuans

77% PR
           Issue Press releases make media connections for Leprechauns 
76% Internal Communications
             What it is we are doing with them
73% Advertising
             Pay for Advertising for Certain Leprechaun Projects,  Non-Profits are used to doing this sort of thing! 
65% Hospitality
             Giving Leprechauns things that are easy to give,  for sweepstakes or Awards. 
59% Internal Tie Ins
             Tie in an existing project with a Leprechaun Project OR create a Project to tie in with a Leprechaun Project
57% Direct Marketing
             Send out E-mails ,Postcards, and Letters Announcing various Projects.
57% On-site sampling
             Give out stuff at a live event.
55% Sales and Promotional offers
50% Business to Business 
  1. Pay for projects
  2. Email thier Staff, donors, partners,supporters and Volunteers about the Leprechauns.
  3. Feature Leprechuan Projects on thier websites.
  4. Feature Talisman in their newsletters and print publications
  5. Issue press releases for Talisman and arrange media apperaances
  6. Invite Talisman to speak at their fundraisers and conferences
  7. Distribute Leprechaun material and products
  8. Distribute Leprechaun material and products
  9. Use Leprechaun Meditaiton in a sweepstakes
  10.  Roll out Leprechaun Programs to the world
  11. Why we need partners  

  • People don't know Talisman or the Leprechauns but they know established nonprofits and businesses
  • They've already figured out how to serve our audience
  • They've already figured out how to sell to your audience - forget trial and error. 
  • They have a budget
  • They need us,  They have run out of Ideas.
  • We have a Universal Calling to our Esperanto Message 

What do Sponsors and Partners want?

They want alignment with who we are,what we are doing, and the people we(Leprechauns) are trying to reach!
Relevancy, is what the Leprechauns are doing relevent to what they(Sponsors or Partners) are doing !
MANAGEABILITY IS HUGE they have not laid out the program in a way that looks manageable.  The more moving parts the harder it is. KEEP IT SIMPLE!  We are Promoting World Peace Through the Easiest Language to Learn, Esperanto! 
ROI and FB Return on Investment,  They have to see that if they give us a free RV they will make their money back and sell at least 1, "This is a really good idea it makes business sense to us"  FB= in the futuere it makes even more sense for us. in Back end Programs.  What is the Value
COOLNESS and GOODNESS Factor,  We want people to say "This is so COOL!!"  

 Its all about making it easy for them to say "Yes"

 This is what they say they want.

67% Category exclusivity
            If they make cell phones don't sign with 2 cell phone company's
53% On-site signage
            Only half will say I want my name on the banner because Eyeballs are not as important as experences
45% Media buy ID inclusion
            ID = Logo ; We want our Logo in your ad too.
42% Property database access (Names and Address of Attendees)
            This can't be the most sexy thing the leprechauns are doing.
39% Broadcast ad opps
            Want to make sure we do Radio or TV unless we do an ad we can't guarantee the event.
37% ID in collateral materials
            Marketing Materials something attendees get.
35% Property website presence
            They get more Viewers than a Leprechaun.
29% Retail Opps
29% ad in Souvenir Program 
Create awareness and visibility
         (But not eyeballs, Experiences!!)
Increase Funds 
Sample or display the brand product or service
Increase brand loyalty/preference
Create customer experiences
Change or reinforce an image
Differentiate brand from competitors (Thus important for category exclusivity)
Reach a nich market
Showcase social responsibility
Grow Database
Drive retail traffic and sales
Increase Membership dollars
Increase subscriptions
Create brand of choice for reoccurring revenue
Perk employees or customers
Broaden customer base
Break Sales Records
Meet yearly goals
Generate cash to serve more people 

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